Samsung Galaxy S7's big news will be announced today it is expected that when we finally had a date. The big news last week saw Apple increase its earnings call, while iPhone sales as Wall Street demands, instead of flat will see growth is expected, and, Samsung calls its own income A slight decline in smartphone sales during the smartphones when a "slowing demand" that there had been described.
Apple and Samsung are facing the same market pressures and difficulties. The extent of market pressures are funny. Apple just under $ 76 billion in Q4, with GDP close to 75 million iPhones sold. Apple also remove all of its products for hundreds of years and still be in business where there is enough money in the bank. However, Samsung's overall revenue was $ 44.2 billion. It looked for a while with the Windows phone number is like a mirror.
Microsoft and its fans will trumpet the large number of claims per cent growth, but the number of small is very easy to do when starting out. You sell one million devices a year, it increased by 130 per cent to claim looks good, but in reality it just means you sold 1.3 million devices. Apple or Samsung developed the same amount if the percentage is lower, it is not very impressive.
Now, Apple and Samsung try to move does not mean it should not be, nor should investors do not ask for development. The only point that I think should be put in. Investors and Wall Street do not understand a thing indeed, this approach is expected to reduce. Your life is run by capitalism, progress is not acceptable.
Barriers to growth
So, how Apple and Samsung to grow as large as companies do? I'm sorry to say, but the flagship phone Galaxy S devices are not the answer.
High-end smart phone market is completely saturated. Samsung's recent earnings call, the company "difference and lead the market with innovative products and drive the development of plans to strengthen." The trouble with this statement, while sales for Samsung to drive differentiation and innovation, trying to use the same tactic is being used, what is the definition of the edge devices. Similarly, the company has seen a decline in smartphone sales.
Who want a high-end smartphone, the majority of consumers in developed countries is already one. The sides have been chosen and the war is over. Sure, you still see people on the other side will argue, but it is little more than tribalism. You go into a store and a new iPhone or the Android flagship buy it more time, and maybe you want a device that can do everything to get going. Now, more than ever, smart phones like the Android and iOS offer top-level experience, because it is nothing more than personal preference.
Differentiation and innovation are the most ardent fans to quickly upgrade can help, but it is not really driving growth. Manufacturers try to keep growing the course, that leads to problems. Career planning and Apple different upgrade to new phones each year by the consumer by pushing more sales (and revenue) have tried to twist, but this is at best a small measure.is not.
Differentiation and innovation is also far more than the minimum can be for mobile devices. Just think about it - this will be the revolutionary new feature in a smartphone? Battery life is a leap that would meet the criteria, but we legally get longer battery life before recharging faster and better options are going to be more likely to get. Folding Smart phones can be revolutionary, but we are still being widely available from these few years. Beyond the best bet for either the TV, things automobile, or the Internet (IOT) spaces, your smartphone will connect to popular devices that are more dependent on will be.
We are talking about for years, such as the real growth opportunities for smartphone makers in South America, India, and in emerging markets like Africa. Unfortunately, the conversation shifts to emerging markets, when, phone, Galaxy S, and other high-end flagships does not matter now. Even more shocking, the growth opportunities in these regions by offering the right tool at the right price just is not something that can be captured.
Most of these tools need to make a lot of investment in infrastructure has increased the number of low and mid-range devices certainly, especially in areas like Brazil and India, the has helped. Google has invested in the project Loon and why both Facebook and Google to provide Internet access in the US was a good reason why not. Internet connections will be as good a smartphone, a user can afford to be just as good as. Low-end devices to solve the latter problem starts getting better, but the network is to build a long and expensive process.
Out of these networks to be built while we are waiting, smartphone sales can not move too much. Of course, the mobile space development can not depend solely on the smartphone.
Apple is going after this new device types that can discuss a lot of time over the past year has been spent. Apple was released, it came Proalong member with the Apple TV. Apple is working on a vehicle there have been constant rumors, and Tim Cook virtual reality (VR) has expressed interest in the technology. Apple smartphones and tablets that traditional company as a premium brand that would damage the company really go after the low-end market will not, especially since, not much growth potential He knows that.
Samsung has been the same, but the company around a finger in every pie (or five) to get used to because it is difficult to list Samsung's offerings. Samsung TV, equipment, supplies devices, smartphones, tablets, hybrids, Chromebooks's, laptops, cameras, wearables, VR devices, and over the Internet. Focus has never been one of Samsung's strengths, but it's the next big market will have a headstart on the ground at a time like this, it might not be so bad.
Segments most likely next "big things" are getting VR (price and can be used to solve the case), cars, TVs (especially if you can #unlockthebox Tom Wheeler), and IOT. Interesting nexus point for all of these devices with mobile. High-end VR via a PC or gaming console will be run, but the average is maintained by VR smartphones. Apple Carplay or two fights in space Auto Download Android Autocan as smooth as possible on the dashboard of your car to your phone connected to the self-driving cars, and. Smart phone for a new TV system is the best controller. And, with your smartphone likely will be the center of control for IOT.
The new lock
None of these new segments will encourage growth in mobile, but they certainly will lock createstronger. As, Apple, Google, and Samsung cloud services, content services, and the app through investment can try to lock in customers. But, it is all software, and app losing money on an investment partner, most of the data that can be changed relatively easily. However, it you want to switch to smartphones, Android auto Carplay software to convert your car may not be so easy. Similarly, one of the other devices in your home more easily interact with the platform so.
only. War is a more subtle and not as focused on smartphones, but it will be interesting.