Wednesday, 17 February 2016

Giphy Says It's Worth $300 Million Because It's a Real-Time Media Platform

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Three years ago, Giphy only two weeks old, only she co-founded as a search engine to hack together some dynamic GIFs- created as a side project within the tech incubator in New York Alex Chung and Jace was kick started by Betaworks. On Tuesday, the company announced a $ 55 million financing round at $ 300 million Giphy values.

That assessment is justified by the increase of mass incomes of service? Not really, is that, since there is any income. So be prepared to invest such money to investors? Chief Operating Officer Adam Leibsohn because Giphy is not only a search engine, but to build a content platform based around a unique visual format says.

In addition to its financing, Giphy had just introduced a GIF on the search button Real-time information network Twitter is added. Leibsohn Giphy is now included in its layout with Outlook said. This is in addition to the immature companies and corporate messaging tool of choice for hundreds of dozens of other services.

"We're through to the final GIFs on the Web," Leibsohn said in an interview. "We have become a place for everyone. But in addition, we have really strong APIs (application programming interface) to Facebook, to literally billions of people through the tinder, Twitter, and Slack like platform to have a permit for that. "

It is not fair distribution of GIFs, says Giphy executive. The company is responsible for the movie studios, television networks, music labels, brands, and relationships with hundreds of advertising agencies and content partners. It can be distributed through social media, it is a highlight of a new movie, a new album, or a basketball game that helps them create GIFs from their content immediately .

A platform for distributed through dozens of animated GIF search engine services.


Three years ago, Giphy only two weeks old, only she co-founded as a search engine to hack together some dynamic GIFs- created as a side project within the tech incubator in New York Alex Chung and Jace was kick started by Betaworks. On Tuesday, the company announced a $ 55 million financing round at $ 300 million Giphy values.

That assessment is justified by the increase of mass incomes of service? Not really, is that, since there is any income. So be prepared to invest such money to investors? Chief Operating Officer Adam Leibsohn because Giphy is not only a search engine, but to build a content platform based around a unique visual format says.

In addition to its financing, Giphy had just introduced a GIF on the search button Real-time information network Twitter is added. Leibsohn Giphy is now included in its layout with Outlook said. This is in addition to the immature companies and corporate messaging tool of choice for hundreds of dozens of other services.

"We're through to the final GIFs on the Web," Leibsohn said in an interview. "We have become a place for everyone. But in addition, we have really strong APIs (application programming interface) to Facebook, to literally billions of people through the tinder, Twitter, and Slack like platform to have a permit for that. "

It is not fair distribution of GIFs, says Giphy executive. The company is responsible for the movie studios, television networks, music labels, brands, and relationships with hundreds of advertising agencies and content partners. It can be distributed through social media, it is a highlight of a new movie, a new album, or a basketball game that helps them create GIFs from their content immediately .
For example, worked with a team Giphy Music Awards show in real time what action is the recent Grammy Awards to do GIFs. A new TV show or movie studios have done the same thing for the new HBO film when likeZoolander release. GIFs are an important way of providing information via social networks, says Leibsohn like a small trailer that they can be shared and viewed.

Everyone loves a funny GIF, but they often do not get a lot of respect as a form of the media is seen as abnormal or crazy. The idea that a company whose business is worth $ 300 million and GIFs may seem absurd to many. But such criticism misses the point of what Leibsohn are becoming becomeor of GIFs says.

The web is fast becoming the message based communication. This is not just how people express themselves, but also to understand how all kinds of information. GIF is not so little any longer - it's a sports score, it may be the weather, I think this way, it can be a clip from a new show. This information and emotions.

Leibsohn Giphy assessment because it is justified to say the ability to reach billions of people through partnerships with networks. "We have made it easy for people to create and share their phones began as a search engine, so we have the platform to find and produce. but through its API is to build a great platform, and we have this massive engine to distribute content and scale it. "

The result, Leibsohn says, trajectory that has gone through Unlike other search companies based on the type, and when they do not mention names, it is thought that he is very clear. "If you like other search engines and how they make money, and how they spread, I have come to think that maybe we look at the kinds of things you can extrapolate to see," he says. are.

The order Giphy the GIF that can be as valuable as the other search company? Some believe it to be particularly Millennials see as just a way to pass the time on their phones-but Leibsohn Giphy has cornered the market on a new form of visual communication, it can be hard GIFs , and is not about to let it go.

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