Tuesday, 22 December 2015

How to Utilize Live Streaming in your Social Media Conten

With 2016 right around the corner many marketers are brainstorming to come up with new ways to stand out in the now very busy digital and social space.
One idea that can for sure generate a lot of attention is with live streaming. Live streaming takes the very popular video component within social media one step further and even more advanced. With it, basically anyone and everyone can create a television show in a matter of seconds without expensive, fancy equipment. Simply a smartphone, Wi-Fi connection and an app downloaded.
So how can a business and brands utilize live-streaming apps such as Periscope,Meerkat and soon, Facebook? Here are a few ideas:
  • Provide behind the scenes content. When you follow a business on social media you probably like and retweet when they put up content that is unedited and very natural. Perhaps a photo of an office party or a rehearsal before the main attraction. With live streaming you can create outtakes and behind-the-scenes, unedited live video that will for sure grab the attention of your fans and followers.
  • Provide live tutorials. Yes, YouTube is full of tutorials and how-tos but why not take it to a new level by providing a live stream tutorial on a new product or service your company now offers. This way a viewer can get instant feedback on questions they may have on the item or service you just put out to the public.
  • Stream live events. Go-to-meeting made it very easy for businesses to have meetings without attendees physically being there. Why not expand that capability for customers that can’t physically be at your grand openings or big events. It can also work great for distant family wanting to watch a loved one graduate from college or even people that are handicapped that can’t physically be where the action and excitement is. By live streaming an event allows anyone and everyone on the planet be able to take in the festivities.
If you are using Periscope or Meerkat to film your live streams, you also have the ability to save them for other’s to watch On-Demand on all your social networks. For Periscope, simply download one of these mobile apps by clicking here. Just remember you only have 24 hours to download it once it was filmed. If you are utilizing Meerkat, here are directions on how download your live streams using that application.
Live streaming and how marketers utilize them is just going to get bigger and bigger. For other ways you can utilize this great new service contact Big Couch Media Group at 561-733-1200 or visit bigcouchmedia.com.

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